Links are a critical component of any website. They allow users to navigate to different sections of the website or even to external pages to consume content, network with other users, make online purchases, and do many other activities. Without links, a website would be a single page. Given their importance, it is a wonder that so much thought goes into a URL but so little into a “Read More” link. Many users rely on context clues to understand a link’s destination. A headline followed by teaser text and a ...