The World Health Organization estimates that more than 15 percent of the world's population — 1.3 billion people — self-identify as having a disability, while 1 in 4 adults in the United States have some type of disability, according to the Centers for Disease Control. 1 2 A study in the United Kingdom found that 71 percent of web users with a disability will leave a website that is not accessible. 3 That’s a lot of potential clients, customers, and members to exclude. But web accessibility isn’t just for people ...

Links are a critical component of any website. They allow users to navigate to different sections of the website or even to external pages to consume content, network with other users, make online purchases, and do many other activities. Without links, a website would be a single page. Given their importance, it is a wonder that so much thought goes into a URL but so little into a “Read More” link. Many users rely on context clues to understand a link’s destination. A headline followed by teaser text and a ...