This article is part one of a series of articles about SEO (search engine optimization), SEM (search engine marketing), and strategies to achieve high page rank in Google and the other major search engines. With this series we hope to lay down a basic approach to website structure and content design that, if properly implemented, will give your website the proper foundation to achieve high page rank. Although the ideas put forward in this series may seem simple, you would be surprised how few business owners, web developers, and content writers think out their SEO and web marketing strategies